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Secret Resource Section
This page features links to the latest and best of the crop of Internet Marketing
tools, software and resources.
I have very high standards and strict quality levels I adhere to.
If a resource doesn't match up to this then it doesn't get listed here period.
You will find only the best of the best here.
Exactly what you want ONLY THE STUFF THAT WORKS!
All links open in a new window to allow you to return to this
page easily.
Google
Sandbox - Googles own keyword suggestion tool. Don't rely
to much on this tool you can guarantee this is the first stop
for almost everyone using Adwords and so keyword suggestions
will be pricey. Use it instead to spark ideas for neglected keyword
seams.
Overture Max bid tools
Returns the bid pricing on any given keyword on Overture.
USA
- Bid Tool (Tool no longer available)
Webmaster
Toolkit - Handy multi search engine tool. Plus a range of other useful tools
useful if you have your own site.
GoodKeywords - Little
program to search the US and UK Overture suggestion tools from your desktop.
SearchSpell -
Generate typos based on a keyword.
Dictionary & Thesaurus -
Find those hidden keyword clusters. Both of these can be great for
suggesting new avenues of keywords to explore.
Systransoft -
Translate keywords into foreign languages to use on google.com or
to target foreign countries specifically.
Domain name generator
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PPC
Accelerator - Source, edit, format and manage your
keyword lists in one place. Fast!
Accelerate your campaign
setup time. Create 10-15 campaigns in the time it used
to take to create 1.
Features one click formatting for Google Adwords 'Exactmatch'
and 'Phrasematch' and tabbed keyword list management.
Watch
a quick video (1min)
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Adword
Analyzer - MUST HAVE - Find out exactly how many campaigns are running
on a keyword and how many searches there were for it the
previous month. Compare the two and spot a large number of
searches for a keyword with few campaigns running and you're
on to a winner. This is a must have tool.
Find out how much competition you have, before setting up
a campaign and finding out the hard way. Analyze campaigns
running in specific countries.
A recent update to this software makes it easier to find keyword searches nobody
is bidding on. Use them in your campaigns or add them to your website meta tags. |
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Keywords
Analyzer - Similar to Adword Analyzer above. But with
some major differences. For the first time ever you can get
a report on the current costs of any keyword you like. Great
for rooting out the low cost keywords or by the same extent
the expensive ones for Adsense campaigns. EVEN
MORE OF A MUST HAVE TOOL than Adword Analyzer. |
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Google
Profits - This e-book explains in detail how to utilize
Adwords with affiliate schemes using Clickbank as an example.
There's a great little section at the end were the author
shows an example campaign as it rolls out over seven days.
All the stats CTR, cost, profit are shown. Very encouraging
when you're trying this for the first time. Read
my review.
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Googlecash -
Now with 24 step by step videos.
This is the No.1 best selling
guide to profiting from Google Adwords using affiliate
schemes.
Find out what products to promote, where to find them and
how best to use Adwords for maximum profits.
I own this myself and recommend it. Especially with the
new videos.
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ClickTracks -
A log file analyzing tool. But it's more than that. Monitor your
site visitors, view exactly what links where clicked as a percentage,
via a graphical overlay of your site. Track campaigns and page browse
sequences through your site. Monitor a target page and link it to
your campaigns.
Discover which keywords are converting. The full product is expensive and it's
not for everyone. But if you make a lot of sales online and use Adwords extensively
this can save you a bundle of cash. I recommend you download the free trial.
123LogAnalyzer -
Analyze exactly who is visiting your site, where they came from and how they
found you. A MUST HAVE if you want to know exactly which keywords are paying.
Probably the easiest log analyzer available no server installation necessary
it runs on your desktop, just download your logs and analyze them.
Roboform -
Save all your affiliate usernames and passwords in this
handy little program that will pop up whenever you need
to enter these details. It also saves all your personal
details name, address, email etc allowing you to fill in
lengthy forms with one click. This free version allows
for the saving of 29 passwords and one main profile.
Boldchat -
Often it could be that all it takes to turn a visitor into
a customer is the answer to a simple question. Offer your
visitors the option to get that answer by providing live
chat on your landing page. Boldchat offer a free version
and number of options for a monthly subscription service
with the possiblity of using your own design.
Instant
Sales Letter - Creat a cash pulling sales letter in under
2 1/2 minutes. Simply fill in the blanks and the software does
the rest creating compelling copy at the click of a button.
Optimise your
site - Article written by myself on how to improve
your sites 'organic' search engine ranking.
Web
CEO: Get 10 must have tools for your site. The WebCeo
Suite offers ten tools to help improve your rankings in
the search engines, analyze your visitors in real time,
and maintain your site. By far the best SEO software out
there try
it for free.
Bookmark - encourage visitors
to bookmark your site with this simple script.
Looking for products/services to promote check out these
affiliate drectories:-
Still unsure of what you want to promote, maybe the directories above are to
mainstream. Try taking a look at the eBay category list for niche markets to
exploit. Then search for sites with affiliate schemes within this market.
Ebay
Categories
Another potentially great way to come up with products to promote is to checkout
these sites for lists of the most popular seaches across the net and tap into
a trend.
Lycos 50
Google Zeitgeist
Yahoo Buzz
Ask Jeeves IQ
An odd but possibly useful tool.
Google Sets
| Local / Regional targeting |
With Googles new local ad targeting it's necessary to input your latitude and
longitude to define your target area. Use the map sites below to find the figures
required.
Maporama
Multimap
The 13 most powerful and evocative words in the English language are:
you - save - money - easy - proven - guarantee - health -
love - new - results - discovery - safety - free Use them unsparingly.
The seven key copy drivers -- hot buttons -- which change human behavior, are: fear,
greed, guilt, anger, exclusivity, salvation, flattery. If your copy
isn't positively dripping with one or more of these, tear it up and start over."
Professional
website templates - Leap forward with your online business development and
success by choosing a professionally designed website template to
base your site upon. It's a proven fact rightly or wrongly that the look of a
site is the single most important factor in a visitors eyes when it comes to credibility.
Take what you've learned about PPC with The Adwords Guide and use it on
the smaller less competitive search engines. Or the original PPC search
engine Overture.
Overture -
No2. after Google. Open an account with a $50 deposit.
Enhance -
formerly ah-ha. Open and account and get $10 credit.
Espotting -
Sign up from $65.
FindWhat -
Start an account for $25.
GoClick -
start an account with only $10 and 1cent per bid.
Kanoodle -
Sign up for a free $5 Trial.
Looksmart -
$49 sign up. $15 minimum monthly spend.
Googles Adword FAQ -
https://AdWords.google.com/select/faq/index.html
Google back in the day -
http://web.archive.org/web/19981111183552/google.stanford.edu/
Googles transformation -
http://web.archive.org/web/*/www.google.com
Regional and Local targeting FAQ -
https://AdWords.google.com/select/faq/reg_faq.html
regards,
Darren Yates
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