Pay Per Click Advertising

Pay Per Click Advertising help and advice

PPC Accelerator

Secret Resource Section

This page features links to the latest and best of the crop of Internet Marketing tools, software and resources.

I have very high standards and strict quality levels I adhere to.

If a resource doesn't match up to this then it doesn't get listed here period.

You will find only the best of the best here.

Exactly what you want ONLY THE STUFF THAT WORKS!

All links open in a new window to allow you to return to this page easily.

Keyword Research

Google Sandbox - Googles own keyword suggestion tool. Don't rely to much on this tool you can guarantee this is the first stop for almost everyone using Adwords and so keyword suggestions will be pricey. Use it instead to spark ideas for neglected keyword seams.

Overture Max bid tools
Returns the bid pricing on any given keyword on Overture.

USA - Bid Tool (Tool no longer available)

Australia - Bid Tool

Austria - Bid Tool

Brasil - Bid Tool

Canada - Bid Tool

Denmark - Bid Tool

Finland - Bid Tool

France - Bid Tool

Germany - Bid Tool

Hong Kong - Bid Tool

Holland / Netherlands - Bid Tool

Italy - Bid Tool

Japan - Bid Tool

Korea - Bid Tool

Netherlands - Bid Tool

Norway - Bid Tool

Spain - Bid Tool

Sweden - Bid Tool

Switzerland - Bid Tool

Taiwan - Bid Tool

UK - Bid Tool

Webmaster Toolkit - Handy multi search engine tool. Plus a range of other useful tools useful if you have your own site.

GoodKeywords - Little program to search the US and UK Overture suggestion tools from your desktop.

SearchSpell - Generate typos based on a keyword.

Dictionary & Thesaurus - Find those hidden keyword clusters. Both of these can be great for suggesting new avenues of keywords to explore.

Systransoft - Translate keywords into foreign languages to use on google.com or to target foreign countries specifically.

Domain name generator

Software


PPC Accelerator

PPC Accelerator - Source, edit, format and manage your keyword lists in one place. Fast!

Accelerate your campaign setup time. Create 10-15 campaigns in the time it used to take to create 1.

Features one click formatting for Google Adwords 'Exactmatch' and 'Phrasematch' and tabbed keyword list management.

Watch a quick video (1min)


Adword Analyzer Adword Analyzer - MUST HAVE - Find out exactly how many campaigns are running on a keyword and how many searches there were for it the previous month. Compare the two and spot a large number of searches for a keyword with few campaigns running and you're on to a winner. This is a must have tool. Find out how much competition you have, before setting up a campaign and finding out the hard way. Analyze campaigns running in specific countries.

A recent update to this software makes it easier to find keyword searches nobody is bidding on. Use them in your campaigns or add them to your website meta tags.

Keywords Analyzer Keywords Analyzer - Similar to Adword Analyzer above. But with some major differences. For the first time ever you can get a report on the current costs of any keyword you like. Great for rooting out the low cost keywords or by the same extent the expensive ones for Adsense campaigns. EVEN MORE OF A MUST HAVE TOOL than Adword Analyzer.

Google Profits Google Profits - This e-book explains in detail how to utilize Adwords with affiliate schemes using Clickbank as an example. There's a great little section at the end were the author shows an example campaign as it rolls out over seven days. All the stats CTR, cost, profit are shown. Very encouraging when you're trying this for the first time. Read my review.

Google Cash

Googlecash - Now with 24 step by step videos.

This is the No.1 best selling guide to profiting from Google Adwords using affiliate schemes.

Find out what products to promote, where to find them and how best to use Adwords for maximum profits.

I own this myself and recommend it. Especially with the new videos.

ClickTracks - A log file analyzing tool. But it's more than that. Monitor your site visitors, view exactly what links where clicked as a percentage, via a graphical overlay of your site. Track campaigns and page browse sequences through your site. Monitor a target page and link it to your campaigns.

Discover which keywords are converting. The full product is expensive and it's not for everyone. But if you make a lot of sales online and use Adwords extensively this can save you a bundle of cash. I recommend you download the free trial.

123LogAnalyzer - Analyze exactly who is visiting your site, where they came from and how they found you. A MUST HAVE if you want to know exactly which keywords are paying. Probably the easiest log analyzer available no server installation necessary it runs on your desktop, just download your logs and analyze them.

Roboform - Save all your affiliate usernames and passwords in this handy little program that will pop up whenever you need to enter these details. It also saves all your personal details name, address, email etc allowing you to fill in lengthy forms with one click. This free version allows for the saving of 29 passwords and one main profile.

Boldchat - Often it could be that all it takes to turn a visitor into a customer is the answer to a simple question. Offer your visitors the option to get that answer by providing live chat on your landing page. Boldchat offer a free version and number of options for a monthly subscription service with the possiblity of using your own design.

Instant Sales Letter - Creat a cash pulling sales letter in under 2 1/2 minutes. Simply fill in the blanks and the software does the rest creating compelling copy at the click of a button.

Search Engine Ranking

Optimise your site - Article written by myself on how to improve your sites 'organic' search engine ranking.

Web CEO: Get 10 must have tools for your site. The WebCeo Suite offers ten tools to help improve your rankings in the search engines, analyze your visitors in real time, and maintain your site. By far the best SEO software out there try it for free.

Useful Site Scripts

Bookmark - encourage visitors to bookmark your site with this simple script.

Affiliate Marketing
Looking for products/services to promote check out these affiliate drectories:-
affiliatefuture.co.uk
affiliate window
commission junction
clickxchange.com
clixgalore.com

darkblue.com
fineclicks.com
leadcrunch.com
linkshare.com
websponsors.com - us citz. Only
clickquick.com - affiliate scheme reviews
Exchangedoubler.com
clickbank - promote eBooks

Still unsure of what you want to promote, maybe the directories above are to mainstream. Try taking a look at the eBay category list for niche markets to exploit. Then search for sites with affiliate schemes within this market.
Ebay Categories

Another potentially great way to come up with products to promote is to checkout these sites for lists of the most popular seaches across the net and tap into a trend.
Lycos 50
Google Zeitgeist
Yahoo Buzz
Ask Jeeves IQ
An odd but possibly useful tool.
Google Sets

Local / Regional targeting
With Googles new local ad targeting it's necessary to input your latitude and longitude to define your target area. Use the map sites below to find the figures required.

Maporama
Multimap

Ad writing
The 13 most powerful and evocative words in the English language are:
you - save - money - easy - proven - guarantee - health -
love - new - results - discovery - safety - free
Use them unsparingly.

The seven key copy drivers -- hot buttons -- which change human behavior, are: fear, greed, guilt, anger, exclusivity, salvation, flattery. If your copy isn't positively dripping with one or more of these, tear it up and start over."

Website templates
Professional website templates - Leap forward with your online business development and success by choosing a professionally designed website template to base your site upon. It's a proven fact rightly or wrongly that the look of a site is the single most important factor in a visitors eyes when it comes to credibility.

Other PPC Search Engines
Take what you've learned about PPC with The Adwords Guide and use it on the smaller less competitive search engines. Or the original PPC search engine Overture.
Overture - No2. after Google. Open an account with a $50 deposit.
Enhance - formerly ah-ha. Open and account and get $10 credit.
Espotting - Sign up from $65.
FindWhat - Start an account for $25.
GoClick - start an account with only $10 and 1cent per bid.
Kanoodle - Sign up for a free $5 Trial.
Looksmart - $49 sign up. $15 minimum monthly spend.

Interesting Links
Googles Adword FAQ -
https://AdWords.google.com/select/faq/index.html
Google back in the day -
http://web.archive.org/web/19981111183552/google.stanford.edu/
Googles transformation -
http://web.archive.org/web/*/www.google.com
Regional and Local targeting FAQ -
https://AdWords.google.com/select/faq/reg_faq.html

regards,

Darren Yates




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